You must be aware that in an eCommerce business the first impression that you make on your potential customers is extremely crucial for the success of your business. In fact, we humans process images more quickly than text, and that is why we are almost immediately drawn to graphics. Believe it or not, product images uploaded on your eCommerce website has the potential to make or break a sale.
This post, let’s shed some light on some of the best practices for product images.
Perfect Beginning Makes a Perfect End
Ensure that you have sufficient lighting to take good quality product images. You can use numerous light sources such as flashes, desk lamps, strobes, etc. However, natural lighting is the best source to attain desired results. If you feel it’s getting too bright, you can diffuse the light using white sheets, blankets, etc. Proper lighting in the shooting stage will not only lead to better quality product images but also save a lot of your editing time and efforts. Also, consider shooting against a white background. Yes, it is little bit of an extra effort but white background is easy to remove later when required. White color is a good reflector of light, so it is quite obvious that your products will turn out to be bright and nicely contrasted.
Help Customers Visualize
There is nothing like being able to touch a product before buying. When shopping online, potential customers are gripped by many dilemmas as they usually face difficulty visualizing what a product actually looks like. In order to provide your customers with the confidence to make a purchase, it is imperative that you provide them with product images taken from different angles. Begin with the “main image”. It’s the first product image that is visible to customers followed by a series of images. You can either choose a front on shot or a forty five degree angle shot for your main image depending upon your product and Keep the product image simple and clutter free to avoid confusing the customers.
Complementing the Main Product
Next thing would be to upload some in-context product images to help sell your products. Show your product in use, for instance, complement a t-shirt with a nice pair of jeans. However, make sure not to use this as your main image, as ultimately your goal is to sell your product and not to show off your photography skills.
It is always good to remove the background and let your products speak for itself. Products images set against white background draws customer’s attention to the product and also seamlessly matches with the website template.
Size Does Matter
While setting up your online store, you are required to choose the image dimensions according to the template you are using. Usually on a product listing page, most image templates have the longest side that ranges between 500 and 700 pixels. Well this is small for a product image. Don’t manually resize your images to that size before uploading them to your eCommerce store, as lowering the resolution of product images will lead to blurry images.
Images of 1200px on the longest is highly recommended, as it will give you a decent sized image when zooming. All this being said, it is worth noting that there is no way you can make your product images bigger while maintaining its actual clarity, so it is advised that when you set up your template, ensure that you have not set the zoom feature larger than the dimensions of the images you upload.
It is best to create a canvas of the image size you require using Photoshop and then dragging your product images into the canvas, to resize them and not the original images.
For More Information
If you have any further questions about this topic or need any assistance with eCommerce product image editing, please do not hesitate to contact us for help. Please write to us at firstname.lastname@example.org.